Adobe AIR Released
Yesterday Adobe announced the first official release of AIR. AIR is already becoming a core target platform for our business so this news is extremely welcome, as it is difficult to convince customers to use a beta product for applications that are critical to their business.
We are well on our way to completing the first phase of Self Serve, a desktop application built on AIR, for LMG, the company behind the Nectar loyalty scheme in the UK. Adobe used the application as a part of their press launch, so we’ve seen mention of it popping up in all sorts of publications. Adobe were extremely accommodating when we asked them to get involved with LMG. This was very important for the success of the project because it could not have succeeded without AIR’s features, but it would have been too risky for LMG to agree to use AIR while it was still in beta without Adobe’s support.
